Social Media & the Path to Anywhere

People like to talk about all the things you can do with social media, all the benefits of being in constant contact with your audience. Social media can bring you leads and sales. Social media can help your customer service team. Social media can.

Or that's what people like to say.

Social media can take you wherever you want to go. Social media is the path to anywhere...

IF, and only if,

you're willing to do the work.