I got into PR in college because I believed it was the field that had the ability to make change. More than journalism, more than finance, communication changes perception. Yesterday, I wrote about being drawn to writing, how it's inspiring to learn, teach and share ideas. For all these reasons, I believe it is public relations and communications more broadly that promote true shifts of the mind.
Consequently, and despite the ease with which we burn out or become jaded, we communicators must remember that we have the ability to make or break the companies or organizations that we work with.
Working with startups, I see the potential next generation of technologies. It's a blessing and a curse--while the excitement runs high, so does the significance of the work. A single, well strategized media placement can make the difference between a VC signing on the dotted line or needing to find a new job, client, etc.
Technology changes the world everyday. But what if no one had ever heard of the major players we're now familiar with? What if Gates had never been conscripted to create DOS? Would we do without our iPhones?
Communication can make or break a new technology. That's one way to change the world.