Monday, November 26, 2007

Quaker Breakfast Cookies

Most mornings, I start my day with an over-sized cup of coffee and small container of yogurt. Within about two hours, I'm hungry again. And 10:30am is not an acceptable lunch time.

So today, I wandered through the cafeteria / lunch room area to refill my mug, hoping to stave off the hunger for another hour with coffee. In my walk-through, I found a Quaker Breakfast Cookie on the table, an indication that it's up for grabs.

It wasn't until I got back to my desk that I realized that I was holding the exception to every rule my parents had ever tried to teach me about healthy eating. There really weren't that many rules, but I'm pretty sure cookies were not allowed.

What a brilliant marketing concept! It's a cookie, so it's going to taste good. But it's Quaker, so it'll be good for you too. Trick the customer into thinking their getting away with something naughty, and nice!

Yummy, yummy, cookie in my tummy.

Any other good examples of fun marketing trickery out there?

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